For years, high-end basketball shoes, especially those endorsed by NBA stars, have been the ultimate status symbol for inner-city kids. Often priced in excess of $100, the shoes are unaffordable for many, which results in kids being robbed, beaten, and even killed for their sneakers. While few pro athletes have addressed this issue, New York Knicks star Stephon Marbury, who grew up in the hardscrabble Brooklyn projects, has tackled the problem head-on with an initiative on affordable athletic shoes. HBO Correspondent Bernard Goldberg examines this disturbing trend and profiles one athlete's campaign in this REAL SPORTS/Sports Illustrated collaboration.
Check out the Starbury line here and then answer the following questions in ms word.
- What is the message Stephon Marbury is trying to send?
- Do you think that this is a public relations move to rehabilitate his image? Explain.
- Illustrate why you would or would not wear a pair of Starburys.
- What impact do you think the recruitment of Ben Wallace as an endorser of Starbury's will have?
- Do you thing Starbury's are just wishful thinking or an idea whose time has come?
- What do you think Marbury means when he says he wants to change the culture?
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