Super Ad

Here is your opportunity to conceptualize and design a Super Bowl commercial. You've heard the hype, you seen the flops; now it is your turn to create the Super Bowl commercial you have always dreamed of. We been empowered with fantasy football, consider this fantasy advertising. Check it out and comment on some rough ideas you have. Be creative!

Show Me the Money
"Now I'm the guy you don't usually see. I'm the one behind the scenes. I'm the sports agent." --Jerry Maguire

• Why should this movie be shown to a management class?



• What are the lessons learned?



• Point out the real life examples.



• In your opinion, is this movie realistic? How or why?



• If you were an instructor, how would you relate this movie to the curriculum of the class?
  
  

Sportsmarketability?

It is your turn to voice your expert opinion on who you think commands the marketplace. Which athlete do you believe can just plain sell! Remember, the sports marketing industry has radically changed the way businesses do business. You see Tiger endorsing Buick & Nike (along with a host of others), McNabb (and mom) pushing Campbell's chunky soup, and on and on. But what does your vision suggest? Who do you think is the most marketable athlete in the world? Click the word comment below and give me the name of an athlete and a brief reason as to why you think that person is the most marketable athlete right now.

Are You Ready for Some Keyboarding
Click here period 2 and here and here (full sreen view) and here and here and here (frogs). Now try the Keyboard Triathlon here or Save the Sailboat Race here. Star Wars or Soccer?

Stadium Naming Rights

The New York Mets new stadium will not be named for a lawyer. Instead, it will be named after one of the world's largest financial firms after the team and Citigroup reached the most expensive stadium naming rights deal ever. The new stadium will be named CitiField after Citigroup, Inc. agreed to pay the Mets $20 million a year for 20 years, eclipsing the previous record deal for the Houston Texans' Reliant Stadium, for which Reliant Energy is paying $300 million over 32 years.The Mets new stadium will be built next to Shea Stadium in Flushing Meadows. It is scheduled to open in 2009. The facade of the new stadium, seen here, will resemble the old Ebbetts Field in Brooklyn, the fabled home of the Brooklyn Dodgers. Citifield will seat 45,000.

Assignment:

1. Click here and read this article. (The Game: Jordan Gives 'Melo' Star Status; Name Game Now Costs $120M+)

2. Work with your team developing stadium naming rights' deals with 5 pre-existing stadiums. For example: describe why you would change the name of The Nassau Veterans Memorial Coliseum (home of the Islanders) to something else involving a big business or corporation. So think big, but rationalize your decision in terms of brand, association and fan support. Submit a word document to the substitute teacher at the end of the period with 5 new naming deals and a brief description of each.

Stock Market Webquest

With your team, develop a comprehensive, multi-dimensional webquest. Use at least 10 hyperlinks in your webquest. Be creative! You may decide to tell a story or design a game or send the questees on a scavenger hunt. Make the journey engaging, educational and most importantly fun. You may find examples using google to spark you imagination.

Ms. Reddy's Stock WebQuest

So You Want to Play the Stock Market

CAN YOU BE THE NEXT MARKET GURU?
A Historical Stock Jaunt: 1920's through WWII
The following lesson may give you an idea of how difficult it is to time the stock market. You will be given the chance to make decisions about investing in stocks at various times over the last 80 years. Even if you know some history of the U.S. stock market, you will likely still find it difficult to choose correctly every time.
In this lesson you will:
Analyze stock market returns within a historical context.
Explain the difference between a "buy and hold" versus a "market timing" strategy.
Explain why long-term investment horizons are important to investors.
Explain how certain key statistics (P/E ratio, Dividend Yield, and Interest rates) are used in estimating stock values.
Click here to begin.

Bubbles

click here and practice your skills.

The Sports Taboo

From The New Yorker article we read in class please answer the following discussion questions. Each answer should be at least a paragraph.

1. Sports Illustrated described Steve Kerr, who plays alongside Michael Jordan for the Chicago Bulls, as a "hard-working over- achiever," distinguished by his "work ethic and heady play" and by a shooting style "born of a million practice shots." Do you think that Kerr works harder at perfecting his game than Michael Jordan?

2. In a study reported in Science, 7/7/1995, Hedges and Nowell analyzed data from the National Assessment of Educational Progress program. They found that the variance of the scores for men was larger in all four areas: reading, mathematics, science, and writing. On average, men did better in math and science and women in reading and writing. Would you expect, under Gladwell's theory, differences in average athletic ability in different sports?

3. Does it seem reasonable to assume that genetic difference might affect the variance but not the average in something like mathematical or athletic ability.

Sports Management
Click here and read this article. If you finish the article within the period, write a 1 page reaction in ms word. After a life defined by pressure, the next game is still all that matters. Spend eight days with the Dallas Cowboys' head coach.

Sports Marketing
Click here and read this article. Upon reading, type a 2 paragraph reaction in ms word. Save it on your drive, but don't print.
A fun-loving billionaire adventurer has built his Red Bull empire by plastering his company's logo on sky divers, snowboarders and motorcross stars. Next in his sights: the American masses.