Phase II

Your assignment is to develop a promotional print advertisement that will be displayed throughout the community. This ad should be informative and explain the purpose behind the project. Since this is a community based fundraising project, the ad should appeal to a variety of target markets. The ad should be printed in color on an 8.5 x 11 sheet of paper.

The goal is to be able to raise private funds for the creation of multipurpose fields within the Smithtown school district. Use this website as a guide when creating your ads.

Your promotional ad should contain the following:

· The purpose of the fundraising project
· A picture of the Smithtown logo
· A picture of what the field might look like (use websites of other schools to get a photo)
· Easy to read font
· Contact information ( If someone wanted additional information who would they contact)
· The benefits of having the multipurpose (synthetic grass) fields

You may want to do more than one promotional ad, if you have a specific target market you are looking to market towards.

LINKS:
check out some print ads that have great design here and here.

Phase I

Smithtown School District is developing a marketing strategy to raise money for two new athletic fields and possibly additional baseball fields. These fields are made with synthetic turf which is a considerable upgrade from current grass fields. These new state of the art fields require little maintenance and are extremely durable. The current grass fields become unusable in the event of severe weather conditions. Examples: heavy rain, snow and droughts. Often the fields become too muddy for teams to practice, and in dry conditions the grass tends to dry up making the grass turn to dirt. The current conditions of our grass fields are in poor condition from the football season this past fall. With the new synthetic turf fields all of these issues could be resolved. Many high schools have already invested and raised money to convert their grass fields in synthetic turf fields. Smithtown School District requires that fundraising takes place to ensure that this new type of technology be made available to our community.

This part of the project requires each group to create a slogan for the fundraising campaign that is to take place in September 2007. This slogan should be catchy and appealing to more than one target market. Remember fundraising is going to take place throughout the community, so you must create something that is designed to appeal to all members of the community. You are required to create 2 different slogans as a group. You may use resources from the internet or any other available resource that you feel will help you in the process.

Click here for a previous post which shows a turf fundraising project in New Jersey.

Student-Centered Graphs

These graphs were generated by students using microsoft excel. Our class interpreted a Forbes chart showing the highest professional sports franchise values. These graphs represent the three highest valued teams in each of the big four sports. Nice job class! (click images to enlarge)

Sports Marketing Chapter 3 Review

Answer the following questions in a word document and submit at the end of the period.

1. Taxpayers and cities spend millions of dollars to attract and keep professional sports teams. Should the players and owners be required to "give something back" to the cities? Explain.


2. The Philadelphia Eagles sold for $65 million in 1985 and for $185 million in 1994. What percent increase is this in nine years? What does this say about the marketing of professional sports?


3. Use the internet to research the beginning of instant replay in professional football. Discuss how it has changed games from the days when the officials had only their eyes to trust when making calls. Express your opinion on whether or not this technology has improved professional football. What is the possible financial impact of the instant replay?

You are a salesperson. Your livelihood depends on your ability to close deals. As all good salespeople know, the key to selling is knowing your product and knowing it very, very well. You have just been given a golden opportunity to sell a recently published book that should appeal to a broad range market.

The Book: MANAGEMENT WISDOM FROM THE NEW YORK YANKEES’ DYNASTY: What Every Manager Can Learn From a Legendary Team’s 80-Year Winning Streak

Your Task: Create a 5 minute persuasive presentation that is aimed at book retailers like Barnes & Nobel. Convince them that they need to put your book on their shelves!

Billion Dollar Baby

FORBES FRANCHISE VALUES
Washington Redskins
NFL
Daniel Snyder
$1.1 billion

Google co-founders Larry Page and Sergey Brin offer a peek inside the Google machine, sharing tidbits about international search patterns and the philanthropic Google Foundation project (which soon became Google.org). They talk about how their shared Montessori background led to the company's "20 Percent Time" policy, which is directly responsible for success stories such as Google News and AdSense. Google's dedication to innovative thinking and employee happiness is behind everything from the offices' specially soundproofed projectors (which make it much easier to follow what's being said in meetings) to the company's thematically rotating logo.

Read more about this dynamic duo at TED.

How did Fiji water become one of the bestselling brands of bottled water in the United States--even though it's one of the most expensive? Is it because it tastes that much better or is more nutritious? Nope. Fiji is a winner because of the story the bottle tells.

Now the we have finished reading AMAL each team must construct a webquest/roadmap to illustrate the main ideas of the book. Use all of your worksheets and the stories that Seth Godin has provide and ask questions, tell stories, create puzzles, etc... In microsoft word or powerpoint create a web of hyperlinks that take the reader on a journey that highlights and explains the important concepts that have been gleaned from this exciting new age marketing road map. Go to the Assignments Drive (P:) then the business folder and choose file a1151.ppt to see an example. Then create a worksheet for people going on your webquest to complete. Marketers aren't really liars.

The Million-Dollar Kid

Do you think some parents spend money on their children because they are seeking attention of their own? For example, in trying to "keep up with the Joneses' kids," they pamper their own? Explain.

Class Cartoon Adaptations

Original

Tech to Dissect Every Dunk and Drive

Extremely interesting NYT article speaking to the scrutiny of every singe NBA player. New company offers NBA teams the ability of breaking down any player through the life of their career. Want to stop Steve Nash? Now you can see that killer dish that has defined his MVP status over and over again. This is a look into the future of scouting sports.

Yankee Stadium

Here are some photos from our Sports Management field trip to Yankee Stadium yesterday. Thanks to the students for their cooperation and thanks to the chaperones for their patience. It was a beautiful day to spend inside the 'House that Ruth Built.'

Endorsements

Endorsement is a person's public expression of approval or support for a product. Do you pay more attention to a product advertised and endorsed by a famous athlete or movie star? Endorsements involve matching the right celebrity personality with a product. It is important that the celebrity is believable. Think of examples of athletes who would be good endorsers for products.

Assignment:

Click here and on the link bar choose student activities, then go to Chapter 4 Lesson 4. From there you will read further about endorsements, follow the link the instructions point you to and answer all three questions based on your findings. When you have answered the questions click continue (make sure you've included your name). Finally, from there you will highlight only the text, go to file print and choose selection and press print. Submit your assignment when the bell rings.

**As a bonus if you have time, go here and look at The World's Best Paid Athletes. Take that list and use microsoft excel to create a graph representing the data.