Promotion NotionPromotion is communication with the customer. Promotion must be targeted at a group of current or potential customers using the marketing information gathered. Capturing targeted audiences are coveted and daunting tasks that marketers face today. Read this blog post by renowned marketer Seth Godin and ask yourself the question: Do you have to be #1 to succeed? Please comment below on why or why not.
Also check out these Toyota spots (Choir and Impossible Dreams) that walked away with the top prize in advertising, winning the Grand Clio for television ads. So here they are: Two ads that breathe new life into the 60 (or 120) second spot. Impossible Dream and Choir. Created by Wieden + Kennedy London for Honda. Again, please comment below and explain what you think about each of these commercials. Describe more than whether you liked or disliked them. Explain what you think they were trying to accomplish in each of these spots. Try to identify the target market and direction of these campaigns.
26 comments:
I liked this commercial. It was cool the way that the choir made all the sounds the car makes.
I was really surprised that the length of books on the bestseller list has gone down. It is harder now, so it seems like it should stay on the list longer.
The book doesnt have to be number for people to like it. I've read plenty of books, and most of them not on the charts at all. You do not need to be number one to succeed.
Tom Cruise is a little over himself. Though MI3 has been the top movie the past few weeks the outcome was not the same as the company thought it would be. It shows that Tom's time has passed in hollywood. Im not surprised about books being #1 for a little amount of time since not alot of people have the same interests in book nor do alot of people read.
I think that people put too much stock in to being number one. The number one spot is obviosly a huge accomplishement. The only thing is i think the author should just write it the way he thinks its the best and not worry about what everyone wants. I consider those people sell-outs.
i don't believe that you have to be number one to succeed. these days being the number one movie or best seller isnt that much of a big deal anymore. seth godin said that books and movies arent at the number one spot for a very long time anymore but i don't think that has anything to do with if it succeeded or not.
i thought the commercial was well made and very creative. i think that honda was trying to promote all of the positive things about their cars and the target market is probably middle aged adults who would buy a car.
I think that the statistic of being "#1" for and 80% shorter period of time is a somthing most people dont realize or think about but that is a big change i couldnt belive that... In my mind you do need to be #1 nothing less then the best is acceptable...
honda---the commercial was great i think it might have been digitally inhanced though, i wonder how many hours they spent doing that commerical i think its great advertising it makes you want to continue watching the commerical to see how far they will take these sounds....
I think its weird how the length of the books on the bestseller list has gone down.
" this is what honda feel like"
"this is what a honda feels like"
The book doesnt have to be very successful as long as you get your message to the readers. As long as people read it and understand what it is about, then your book is a success.
I dont think you need to be number one to have a good book, a lot of the books that i have read arent on the charts that dosent mean it isnt a good book.
I feel that you dont need to be the best to have sucess. To be number one is an ideal situation, but if you aren't number one it can still be liked by many.
The commercial entitled "Choir" is a really good way of advertising. It appeals to every demographic and it makes you want to watch the commercial. It makes you remember that it was Honda's commerical.
Many people see Tom Cruise as a good actor. Dont get me wrong he can be a great actor but maybe he just cant make movies like he use to. Mission Impossible Three may have been the top movie for a few weeks but i knew that even if it was the top movie for the week i wasnt going to see it. As for books being number sellers for years. I just dont think people are looking at books the way they use to.
We really liked this commercial! We think that people would like to see this because it is something different. We know if we see this car on the street we are going to think of the cool commercial.
I think that a book can still be succesful and popular even if it is not the top seller.It can still bring in alot of money and fans. But i am surprised that the time a book spends at the top is decreasing.
I think Honda deserved to win that award. This comercial was very good and was enjoyable to watch. Also this commercial is interesting and will stick in peoples heads. This is a good advertising commercial.
I liked the commerical that honda made, because it was very creative. I thought that it showed all the good qualities of the Honda. I thought that i was very creative in the way that the choir was making the sounds of the car. I reall enjoyed watching the commerical and it should have won The Grand Clio award.
I thought the commerical was really cool. I think its weird how the length of the books on the best sellers list has gone down.
I thought the commercial was good. They were aiming at middle aged people. It was creative and different. You got to witness its features without having the technical information. It was cool! The sounds were cool.
im suprised that the length of the books on the bestseller list has gone down but you really dont have to be number one to succeed. alough i though that the commercial was really cool.
I liked the honda commercial. It was intresting. My favorite part is when the choir was like beatboxing the song on the radio.
I don't think it should be that important to be on the #1 best seller list as an author. As long as people read and like your book than your successful.
I thought that the commercial was interesting. I likd how the choir made the sounds. It was creative.
we both agreed that we have read many books that were good and not on the best sellers. we dont think u have to be number one in order to succed or consdier yuorself good. People to go to swee movies or read books not because number but because it looks like something the ywould enjoy
The other honda commerical was pretty funny, it was a little to long for tv though im sure it will be shortned, the guy looked like ERL from that show, another fine marketing job by honda though
You don't have to be number one to succeed. For example there are plently of bands I listen to that aren't even signed yet, and they're some of the bands bands I've ever heard.
Both commercials were really well thought up. They caught my attention probably because I've never seen something like it before; which makes them really unique. The target market was most likely people who can buy a car who like Honda, and have a music as a big part of their life. It 'promoted' all the positive aspects of the company
I thought the Honda commerical was very creative. The choir making the sounds could only attract a customer closer to a honda product because who wouldn't be impressed with talent like that. The choir making the slick sounds also demonstrate how smooth of a ride the honda could be which is a positive point.
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