FANSFans are the customers of all sports and entertainment events. In addition to having a winning team, sports and entertainment marketers must know what other elements please the fans. The Sports Fans of America Association (SFAA) focuses on improving sports from the fans’ perspective.
Answer the following questions on paper and submit before leaving class.
1: List at least three issues that impact fans’ enjoyment of sports, and describe how the issues could be resolved.
2: Determine the mission of the SFAA.
3: Who are the advertisers on the SFAA web site? What is the age group of the target customer for the advertisers?
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