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How did Fiji water become one of the bestselling brands of bottled water in the United States--even though it's one of the most expensive? Is it because it tastes that much better or is more nutritious? Nope. Fiji is a winner because of the story the bottle tells.

Now the we have finished reading AMAL each team must construct a webquest/roadmap to illustrate the main ideas of the book. Use all of your worksheets and the stories that Seth Godin has provide and ask questions, tell stories, create puzzles, etc... In microsoft word or powerpoint create a web of hyperlinks that take the reader on a journey that highlights and explains the important concepts that have been gleaned from this exciting new age marketing road map. Go to the Assignments Drive (P:) then the business folder and choose file a1151.ppt to see an example. Then create a worksheet for people going on your webquest to complete. Marketers aren't really liars.