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Can Jay-Z make HP notebooks seem cool?
The Spot: A man in an elegant pinstriped suit is filmed from the shoulders down. As he describes his various hobbies and entrepreneurial projects, he makes hand gestures illustrating each one. For instance: "Love playing chess online," he says, opening his hands as though opening a chessboard. And voilà: A computer graphic of a chessboard appears in midair. The man moves a virtual rook, and then the chessboard evaporates. Or: "New Frank Gehry plans for my team in Brooklyn," he says, rolling out an imaginary blueprint that pops to life as a basketball arena. "My passport says Shawn," he tells us—poof, a digital passport appears in his hand—"but you may know me by another name." Some text reads: "Jay-Z: CEO of Hip-Hop." As the spot ends, the announcer says, "HP Pavilion Entertainment notebooks … The computer is personal again." (Click here to view the ad.)