Got Marketing?
As per our discussions in class and the recent chapter we read from AMAL create a criss-cross here with at least 10 entries. After it is generated, copy and paste it into a word doc and put your name on it. Customize it (font, size) and make sure it fits on one page. Then you will exchange it with another student in class. Do their puzzle and the go over each others work to check for understanding.
Creating a FranchiseTime to start thinking about where you want to locate your franchise. Remember you must choose as city that can support a professional team financially. You must also consider a market that is not saturated with entertainment/teams because the competition could hurt sales.
Use this site to start getting ideas on about your nickname, colors and logo. This is a critical part of developing your franchise because the implications to sell licenses and merchandise in the future is partly based on the marketability of your team name and logo. Try to develop something creative and catchy, but also that has relevance to the city.
Research logos on logoserver with your team and select three logos that you think have marketing appeal and may influence your decision. Write a brief synopsis of each.
The Oh Reilly FactorRick Reilly, columnist extraordinaire for Sports Illustrated has been spewing his thoughts of and surrounding sports for years. His commentaries are informative, insightful, and sometimes hysterical (see here and here).
Reilly's style is usually humorous, poking fun at the absurdities of athletes, coaches, and almost anyone involved in sports at any level. Reilly does have a serious side, and has written on many subjects, from "small town" heroes to his own personal life.
Your task is to examine the archives and devise a reaction summary to three of your favorite columns throughout the years. Let me know if you stumble upon a really good one so we can share it with the rest of the class.
Empathy
Becoming a successful leader requires the addition of many soft skills. In management, none may be more important for our new age then having empathy; understanding people. Here is an interesting test of our ability to read other people's faces/emotions. Good luck beginning your empathy testing regimen.
Becoming a successful leader requires the addition of many soft skills. In management, none may be more important for our new age then having empathy; understanding people. Here is an interesting test of our ability to read other people's faces/emotions. Good luck beginning your empathy testing regimen.
Apple Reinvents the PhoneWhether you are pro-mac, anti-mac, or anywhere in between you must admit the new Apple iPhone is a technological breakthrough. Please visit the WSJ Classroom Edition blog (here) and read the post regarding the iPhone. Write your answers in a MS Word document and submit at the end of class.
Wild Card Weekend
Our beloved Jets and Giants have daunting tasks in front of them this Sunday, but it will prove to be must-see tv. My projections: Jets 23 Pats 20. Giants 20 Eagles 17. I'm sure that prediction will be way off, but let's start the weekend off by marinating in a little NFL playoff quiz. Click here to begin. 
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