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New Gatorade Commercial Online
First, you all wanted to see the "Winning Formula" advertisement, now I'm getting a lot of requests for Gatorade's new commercial. In it, as athletes are shown competing, copy on the screen reads "It is in here." Well, this spot, as well as a host of other old ones are on the new Gatorade site. (Here's an easy link so that you don't have to work too hard: http://www.gatorade.com/oldhome.php?bmk=15.0.main). I really like this new spot because it grabs your attention and at the same point gets through Gatorade's message points. Other spots you can watch include "Street," which I don't think is anything special. "Shattered," the first spot for the Endurance Formula, I would rate one of Gatorade's top 5 commercials ever, along with Winning Formula (which unfortunately is not linked up since the brand does not own the rights to the actual highlights). Why are "Shattered" and "Winning Formula" so great? Because there's no way that they don't make the office cooler after someone sees them. Interestingly, not one of the commercials with a Gatorade-endorsed athlete is on the site. I guess for some reason they might not have the rebroadcasting rights to those past a certain time as well.
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