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Carmelo Anthony To Endorse Energy Drink
With all these athletes drinking energy drinks in the locker room, it was only a matter of time before a high profile star had his own energy drink. Well, Carmelo Anthony of the Denver Nuggets now has his own energy drink. It's called "C1.5 Energy," even though it should be called "Carmelo Yello!" It will first be distributed in Asia before potentially hitting the United States. The deal was structured by Anthony's agents at BDA Sports. It should be interesting to see what happens if this becomes the new endorsement. It will make it harder for Gatorade to stay on their message points about the inconclusive data about caffeine and the importance of salt in a replenishing drink.
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