danmccabe dot blogspot

Nine Business Principles for Phenomenal Brand Success
According to the Gatorade Rules, great brands must take intelligent measures to secure their image. Your task is to analyze all nine principles and for each one list a brand other than Gatorade that you think follows one of those particular principles. In total you should have nine different brands representing each of the "Gatorade Rules." For example you may think Pepsi follows rule #3 (Identify Drivers of the Business and Take Care of Them) because...