Click here and take the quiz for chapter 1 (Managing Sports). Make sure you fill in the required fields with your name, email, and my email for review. When you complete the interactive quiz, click here and work on 'Applying the Concept.' Follow the same directions. Enter your name, email address, and my email. When you finished all of that find a current sports article (1 week), read it, and write your opinion of it in the comment box below. Ask me for instructions on how to post a comment.
Promotion NotionPromotion is communication with the customer. Promotion must be targeted at a group of current or potential customers using the marketing information gathered. Capturing targeted audiences are coveted and daunting tasks that marketers face today. Read this blog post by renowned marketer Seth Godin and ask yourself the question: Do you have to be #1 to succeed? Please comment below on why or why not.
Also check out these Toyota spots (Choir and Impossible Dreams) that walked away with the top prize in advertising, winning the Grand Clio for television ads. So here they are: Two ads that breathe new life into the 60 (or 120) second spot. Impossible Dream and Choir. Created by Wieden + Kennedy London for Honda. Again, please comment below and explain what you think about each of these commercials. Describe more than whether you liked or disliked them. Explain what you think they were trying to accomplish in each of these spots. Try to identify the target market and direction of these campaigns.
Character EducationHere in Smithtown we cordially invite our students to have C.L.A.S.S. That is Citizenship, Leadership, Achievement, Scholarship, and Spirit. As per this theme we will be viewing the movie 'Remember the Titans' with Denzel Washington. This movie demonstrates the power of having C.L.A.S.S. It teaches that in life you will be faced with many challenges and to overcome obstacles you must trust the soul of a man. 'Remember the Titans' is a touching film that has the force to inspire. Consider the many lessons that are exhibited while watching this triumphant movie.
FANSFans are the customers of all sports and entertainment events. In addition to having a winning team, sports and entertainment marketers must know what other elements please the fans. The Sports Fans of America Association (SFAA) focuses on improving sports from the fans’ perspective.
Answer the following questions on paper and submit before leaving class.
1: List at least three issues that impact fans’ enjoyment of sports, and describe how the issues could be resolved.
2: Determine the mission of the SFAA.
3: Who are the advertisers on the SFAA web site? What is the age group of the target customer for the advertisers?
Alternatives In the past 30 years, the financial impact of alternative sports has grown along with the huge increase in participation in the sports. Sponsors of alternative sports events have targeted the youth audience. Alternative sports are out of the mainstream and attract a younger audience.
Explore this site, answer the questions below in your binder and submit when class is dismissed.
Question 1: Select two of Fuse Sports’ current clients, and write a paragraph about why they are a good fit for targeting a youth audience.
Question 2: Select a case study listed under ''Services'' on the Fuse Sports web site. Read the case study, and list the action taken by Fuse and the resulting improvement.
Question 3: Look at the Fuse Sports job listings for possible internships. What are the requirements for internships? Are interns paid? What benefits could someone gain by interning?
Microsoft Re-Designs the Ipod Packaging
Click here and voice your opinion on which company does a better job marketing their products; Apple or Microsoft.
Click here and voice your opinion on which company does a better job marketing their products; Apple or Microsoft.
Big League SportsThe values of a culture are reflected in the products people demand and the amounts they are willing to spend to fulfill those demands. This concept explains the money side of professional sports. Professional players, some just graduating from high school, sign multimillion-dollar contrtacts. Many Americans love professional sports and are willing to pay high prices to see the action. How much are you willing to pay for a ticket to the Super Bowl?
A report in Forbes Magazine in 2003 indicated that only ten of 30 National Hockey League teams were profitable, seven teams were for sale, and the overall league value was down 3 percent. On the other hand, one of the newest teams, the Minnesota Wild, in its third year of operations, advanced to the Western Conference finals on the league's lowest payroll.
Question 1:What were the key reasons cited in the article for the financial success of the Minnesota Wild?
Question 2:What might be the consequences of a strike by players in a financially troubled league?
Question 3:Why would television revenue decline for the NHL?
Managing College AthleticsSports are big business for major universities. Athletic programs are challenged to produce teams and sporting events that will generate large amonts of money while following NCAA guidelines. Success is rewarded with financial benefits like the payouts from college bowl games.
Read the job description for the Athletic Director (AD) position at Clemson University here to answer the following questions.
Question 1:In a sentence, what is the function of the Clemson AD? To whom does the AD report?
Question 2:Describe how the AD at Clemson fulfills the planning and implementing management functions. Be as specific as possible.
Question 3:The National Collegiate Athletic Association (NCAA) regulates collegiate athletics. How does the Clemson AD interact with the NCAA?
Ultimate Product PlacementWe always see athletes making a great play and then going to back to the sidelines to fill up on some Gatorade. Rarely do we see it the other way around. Well, it happened Sunday night. Carolina Panthers wide receiver Steve Smith was shown on the sidelines drinking Gatorade (from a bottle, not a cup) and then moments later, Smith rumbled in for the team's only touchdown in the first half. Not a bad in-game commercial. It's times like these when people at Gatorade realize that that $45 million a year that they pay the NFL for sideline rights, is clearly a bargain.
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