Alternatives
In the past 30 years, the financial impact of alternative sports has grown along with the huge increase in participation in the sports. Sponsors of alternative sports events have targeted the youth audience. Alternative sports are out of the mainstream and attract a younger audience.
Explore this site, answer the questions below in your binder and submit when class is dismissed.

Question 1: Select two of Fuse Sports’ current clients, and write a paragraph about why they are a good fit for targeting a youth audience.

Question 2: Select a case study listed under ''Services'' on the Fuse Sports web site. Read the case study, and list the action taken by Fuse and the resulting improvement.

Question 3: Look at the Fuse Sports job listings for possible internships. What are the requirements for internships? Are interns paid? What benefits could someone gain by interning?

Microsoft Re-Designs the Ipod Packaging
Click here and voice your opinion on which company does a better job marketing their products; Apple or Microsoft.

Big League Sports
The values of a culture are reflected in the products people demand and the amounts they are willing to spend to fulfill those demands. This concept explains the money side of professional sports. Professional players, some just graduating from high school, sign multimillion-dollar contrtacts. Many Americans love professional sports and are willing to pay high prices to see the action. How much are you willing to pay for a ticket to the Super Bowl?

A report in Forbes Magazine in 2003 indicated that only ten of 30 National Hockey League teams were profitable, seven teams were for sale, and the overall league value was down 3 percent. On the other hand, one of the newest teams, the Minnesota Wild, in its third year of operations, advanced to the Western Conference finals on the league's lowest payroll.
Question 1:What were the key reasons cited in the article for the financial success of the Minnesota Wild?
Question 2:What might be the consequences of a strike by players in a financially troubled league?
Question 3:Why would television revenue decline for the NHL?

Managing College Athletics
Sports are big business for major universities. Athletic programs are challenged to produce teams and sporting events that will generate large amonts of money while following NCAA guidelines. Success is rewarded with financial benefits like the payouts from college bowl games.
Read the job description for the Athletic Director (AD) position at Clemson University here to answer the following questions.
Question 1:In a sentence, what is the function of the Clemson AD? To whom does the AD report?
Question 2:Describe how the AD at Clemson fulfills the planning and implementing management functions. Be as specific as possible.
Question 3:The National Collegiate Athletic Association (NCAA) regulates collegiate athletics. How does the Clemson AD interact with the NCAA?

Stock What?
Provide the correct definitions for the stock market vocabulary below: (submit the words and definitions by clicking on the comments button below. Click the 'other' radio button and put your first name only in the name box.)
1) earnings
2) dividend
3) investor
4) loss
5) revenue
6) risk

Ultimate Product Placement
We always see athletes making a great play and then going to back to the sidelines to fill up on some Gatorade. Rarely do we see it the other way around. Well, it happened Sunday night. Carolina Panthers wide receiver Steve Smith was shown on the sidelines drinking Gatorade (from a bottle, not a cup) and then moments later, Smith rumbled in for the team's only touchdown in the first half. Not a bad in-game commercial. It's times like these when people at Gatorade realize that that $45 million a year that they pay the NFL for sideline rights, is clearly a bargain.
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Opinion
How do you interpret this cartoon?

Bottom line for Leinart's loot

New Gatorade Commercial Online
First, you all wanted to see the "Winning Formula" advertisement, now I'm getting a lot of requests for Gatorade's new commercial. In it, as athletes are shown competing, copy on the screen reads "It is in here." Well, this spot, as well as a host of other old ones are on the new Gatorade site. (Here's an easy link so that you don't have to work too hard: http://www.gatorade.com/oldhome.php?bmk=15.0.main). I really like this new spot because it grabs your attention and at the same point gets through Gatorade's message points. Other spots you can watch include "Street," which I don't think is anything special. "Shattered," the first spot for the Endurance Formula, I would rate one of Gatorade's top 5 commercials ever, along with Winning Formula (which unfortunately is not linked up since the brand does not own the rights to the actual highlights). Why are "Shattered" and "Winning Formula" so great? Because there's no way that they don't make the office cooler after someone sees them. Interestingly, not one of the commercials with a Gatorade-endorsed athlete is on the site. I guess for some reason they might not have the rebroadcasting rights to those past a certain time as well.
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