FORBES FRANCHISE VALUES
Washington Redskins
NFL
Daniel Snyder
$1.1 billion
Google co-founders Larry Page and Sergey Brin offer a peek inside the Google machine, sharing tidbits about international search patterns and the philanthropic Google Foundation project (which soon became Google.org). They talk about how their shared Montessori background led to the company's "20 Percent Time" policy, which is directly responsible for success stories such as Google News and AdSense. Google's dedication to innovative thinking and employee happiness is behind everything from the offices' specially soundproofed projectors (which make it much easier to follow what's being said in meetings) to the company's thematically rotating logo.Read more about this dynamic duo at TED.
How did Fiji water become one of the bestselling brands of bottled water in the United States--even though it's one of the most expensive? Is it because it tastes that much better or is more nutritious? Nope. Fiji is a winner because of the story the bottle tells.Now the we have finished reading AMAL each team must construct a webquest/roadmap to illustrate the main ideas of the book. Use all of your worksheets and the stories that Seth Godin has provide and ask questions, tell stories, create puzzles, etc... In microsoft word or powerpoint create a web of hyperlinks that take the reader on a journey that highlights and explains the important concepts that have been gleaned from this exciting new age marketing road map. Go to the Assignments Drive (P:) then the business folder and choose file a1151.ppt to see an example. Then create a worksheet for people going on your webquest to complete. Marketers aren't really liars.
The Million-Dollar Kid
Do you think some parents spend money on their children because they are seeking attention of their own? For example, in trying to "keep up with the Joneses' kids," they pamper their own? Explain.
Tech to Dissect Every Dunk and Drive
Extremely interesting NYT article speaking to the scrutiny of every singe NBA player. New company offers NBA teams the ability of breaking down any player through the life of their career. Want to stop Steve Nash? Now you can see that killer dish that has defined his MVP status over and over again. This is a look into the future of scouting sports.
Yankee Stadium
Here are some photos from our Sports Management field trip to Yankee Stadium yesterday. Thanks to the students for their cooperation and thanks to the chaperones for their patience. It was a beautiful day to spend inside the 'House that Ruth Built.'
Endorsements
Endorsement is a person's public expression of approval or support for a product. Do you pay more attention to a product advertised and endorsed by a famous athlete or movie star? Endorsements involve matching the right celebrity personality with a product. It is important that the celebrity is believable. Think of examples of athletes who would be good endorsers for products. Assignment:
Click here and on the link bar choose student activities, then go to Chapter 4 Lesson 4. From there you will read further about endorsements, follow the link the instructions point you to and answer all three questions based on your findings. When you have answered the questions click continue (make sure you've included your name). Finally, from there you will highlight only the text, go to file print and choose selection and press print. Submit your assignment when the bell rings.
**As a bonus if you have time, go here and look at The World's Best Paid Athletes. Take that list and use microsoft excel to create a graph representing the data.
Subscribe to:
Posts (Atom)
