Monday October 23 Sport Management
Click here and in the drop-down box select chapter 2 (The Sport Industry Environment). On the left side of the page select Internet Skills Excercises. Follow the instructions, visit the website advised and answer all 5 questions in the fields provided. Make sure you send me your work by filling in your name, email & my email (dmccabe@smithtown.k12.ny.us). Have a nice day and I will see you tomorrow. Timmy, do you work!
You the Owner!
- You are the owner of the Arizona Cardinals
- Dennis Green is you Head Coach
- You have newly signed players including Heisman winner Matt Leinart
- Expectations for the team are high
- MNF vs. undefeated Bears at home in newly renovated stadium
- Start out the game on fire scoring on opening two drives
- Go into the half up 20-0
- Shockingly you lose the game 24-23
- In the post-game interview, your Head Coach, Dennis Green behaves like this (posted below)
- How do you respond
Please write a 1 page report on how you will address your coach privately and publicly (media).
Can Jay-Z make HP notebooks seem cool?The Spot: A man in an elegant pinstriped suit is filmed from the shoulders down. As he describes his various hobbies and entrepreneurial projects, he makes hand gestures illustrating each one. For instance: "Love playing chess online," he says, opening his hands as though opening a chessboard. And voilà: A computer graphic of a chessboard appears in midair. The man moves a virtual rook, and then the chessboard evaporates. Or: "New Frank Gehry plans for my team in Brooklyn," he says, rolling out an imaginary blueprint that pops to life as a basketball arena. "My passport says Shawn," he tells us—poof, a digital passport appears in his hand—"but you may know me by another name." Some text reads: "Jay-Z: CEO of Hip-Hop." As the spot ends, the announcer says, "HP Pavilion Entertainment notebooks … The computer is personal again." (Click here to view the ad.)
Corporate Sponsorship?The Chicago Whitesox have just announced that for the next three seasons, their evening home games will begin at 7:11 p.m. instead of the customary 7:05 p.m. or 7:35 p.m. Why? Because 7-Eleven, the convenience store chain, is paying them $500,000 to do so.
SPORT MANAGEMENT
Click here and take the quiz for chapter 1 (Managing Sports). Make sure you fill in the required fields with your name, email, and my email for review. When you complete the interactive quiz, click here and work on 'Applying the Concept.' Follow the same directions. Enter your name, email address, and my email. When you finished all of that find a current sports article (1 week), read it, and write your opinion of it in the comment box below. Ask me for instructions on how to post a comment.
Promotion NotionPromotion is communication with the customer. Promotion must be targeted at a group of current or potential customers using the marketing information gathered. Capturing targeted audiences are coveted and daunting tasks that marketers face today. Read this blog post by renowned marketer Seth Godin and ask yourself the question: Do you have to be #1 to succeed? Please comment below on why or why not.
Also check out these Toyota spots (Choir and Impossible Dreams) that walked away with the top prize in advertising, winning the Grand Clio for television ads. So here they are: Two ads that breathe new life into the 60 (or 120) second spot. Impossible Dream and Choir. Created by Wieden + Kennedy London for Honda. Again, please comment below and explain what you think about each of these commercials. Describe more than whether you liked or disliked them. Explain what you think they were trying to accomplish in each of these spots. Try to identify the target market and direction of these campaigns.
Character EducationHere in Smithtown we cordially invite our students to have C.L.A.S.S. That is Citizenship, Leadership, Achievement, Scholarship, and Spirit. As per this theme we will be viewing the movie 'Remember the Titans' with Denzel Washington. This movie demonstrates the power of having C.L.A.S.S. It teaches that in life you will be faced with many challenges and to overcome obstacles you must trust the soul of a man. 'Remember the Titans' is a touching film that has the force to inspire. Consider the many lessons that are exhibited while watching this triumphant movie.
FANSFans are the customers of all sports and entertainment events. In addition to having a winning team, sports and entertainment marketers must know what other elements please the fans. The Sports Fans of America Association (SFAA) focuses on improving sports from the fans’ perspective.
Answer the following questions on paper and submit before leaving class.
1: List at least three issues that impact fans’ enjoyment of sports, and describe how the issues could be resolved.
2: Determine the mission of the SFAA.
3: Who are the advertisers on the SFAA web site? What is the age group of the target customer for the advertisers?
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