Public Images
Answer the following questions with your team and submit at the end of the period.
1) What are public relations? What do athletes, fans, businesses, and cities play in public relations?
2) Why would businesses be concerned with having popular sporting events in their communities?
3) How can athletes create positive images for themselves? What are the end results of a positive public relations image?
4) In what ways are fan clubs beneficial to both players and fans?
5) Why is sports merchandise licensing such a lucrative business?
6) How can licensing benefit a licensor?
7) Why are athletes popular for speaking engagements?
Answer the following questions with your team and submit at the end of the period.
ReplyDelete1) What are public relations? What do athletes, fans, businesses, and cities play in public relations?
The arm of sports marketing that concentrates on creating a positive image for athletes’ teams and events. It creates a positive image for the players and of the game and it draws attention to them.
2) Why would businesses be concerned with having popular sporting events in their communities?
They would want popular sporting events in their communities because it promotes goodwill and it increases their business by creating a good reputation.
3 How can athletes create positive images for themselves? What are the end results of a positive public relations image?
They can crate positive images for themselves by contributing to charities or helping out at a children’s hospital. They can also give a ball away to a fan in the stands to show that they are appreciative to their fans.
4) In what ways are fan clubs beneficial to both players and fans?
The fans give athletes loyalty, positive media attention, and a following that results in ticket sales and sales of products. The players give the fans small discounts on products, some athletes offer special outings or seminars to fan club members, and some fan clubs actually let the fans talk to the athletes.
5) Why is sports merchandise licensing such a lucrative business?
Sports merchandise licensing is a lucrative business because lending out the license is the opportunity to make money.
6) How can licensing benefit a licensor?
It benefits them because the also get a percentage of the money made.
7) Why are athletes popular for speaking engagements?
They are popular for speaking engagements because they are the ones that have been threw it first hand and they can tell people their story of how the succeeded and that will motivate people to do what they want to do and achieve their goals.